As a FinTech start-up based in Seattle, specializing in vacation property management and investments, the company initially offered a single product: real estate crowdfunding. However, in response to evolving market demands and investor interests, it has expanded its product offerings to include two additional investment options: the vacation rental fund and the one-stop Airbnb investment solution.
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As a Product Designer, my role involved designing the "Investment Products Entry Design." This design initiative aims to enhance user understanding and facilitate investor engagement by simplifying access to these investment products. The goal is to create an intuitive and inviting entry point that guides users through their investment journey, making it easier for them to explore and invest in the options that best meet their financial goals.


Within two months of launching our new one-stop Airbnb service, we successfully closed three properties. According to AirDNA estimates—a leading provider of data and analytics for the short-term rental market—the annual revenue for these properties is $102K, $117K, and $115K respectively. This new product launch has provided high-budget investors with more investment options and higher returns.


1. Introducing a new product category, which is one-stop Airbnb investment, to meet customer demands without a mature online product design in place.

2. Balancing the need for a quick launch with the time required for development by the developers, as well as subsequent user testing and iteration, which can be time-consuming.


1. Design an "Investment Products Entry" to guide consumers through form submissions, with subsequent offline work conducted.

2. Streamlining the Entry's design to prioritize user experience while reducing development efforts, thus achieving the fastest possible launch of the new product category.
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Details & Design Process & Next Steps

Due to a non-disclosure agreement, I am unable to share detailed information about my design publicly. If you are interested in more details, please feel free to reach out to me via email:

Thank you for your interest!
Zhuke Wang
Product Designer