Northeastern University

Designing Cross-Channel Visual Assets to Elevate Bouvé College’s Brand Consistency and Communication Impact

Explore my journey as a part-time Brand & Digital Designer at Northeastern University’s Bouvé College of Health Sciences, where creativity met purpose. This page showcases a variety of designs including website banners, email campaigns, TV ads, booklets, posters, and flyers, as well as customized social media posts, and table cards. Each piece reflects my passion for transforming educational ideas into engaging and accessible visual experiences through thoughtful storytelling and design.

E-Book and Web Call to Action

Unified e-book covers with compelling web advertisement to guide downloads

Academic Flyers

Updated and unified over 40 flyers showcasing Bouvé College's master's and PhD programs

Email Campaign

Designed 10+ email campaigns for student activities or events

Undergraduate Program Guide Booklet

Updated content and unified visuals for an enhanced guide to undergraduate programs

TV Advertisements

Created over 20 TV ads for speeches and events, enhancing viewer engagement

Posters

30+ posters designed for invitations, awards, campus activities, lectures, etc.

Postcard and Table Card

Postcards and table cards for the university's fundraising initiatives, including Giving Day events

Social Media Posts

Design Instagram post templates to showcase student experiences and staff highlights

Curious to learn more?

There’s much more behind the process. Feel free to reach out if you’d like a deeper walkthrough, or explore more projects.